BE PART OF THE DOUGHNATION
Debonairs Pizza Doughnation is our Corporate Social Responsibility Initiative, which supports local charities and organisations in the community that are in need.
The Meteoric Rise of Debonairs Pizza
Debonairs Pizza is the leading pizza restaurant in Africa. It was established in 1991 by two university students, one being Craig McKenzie, who operated from a family bakery in Pietermaritzburg. In 1996 Debonairs Pizza was acquired by the highly successful Steers Group of Companies (now Famous Brands), giving the restaurant access to the most professional and polished support system available within the fast food franchising industry.
Debonairs Pizza was founded on an innovative relationship marketing strategy which has become one of the cornerstones of the restaurant's success. We pride ourselves on our focused direct marketing strategy aimed at building long-term relationships with our valued customers. This strategy has been supported by innovative and creative advertising campaigns. The Debonairs Pizza business strategy has been built on the principle of extrapolating consumer insights, thus ensuring that the brand remains relevant to both consumers, and within the QSR environment. The identified need for innovation has become a brand philosophy that filters through to the development and implementation of all business strategies.